- When you use and interact with our website.
- When you visit or stay as a guest at one of our properties, or through other offline interactions.
- When we e-mail you HTML formatted communications.
- Collectively, we refer to the Websites and offline channels as “Services.”
TYPES OF PERSONAL INFORMATION WE COLLECT
“Personal Information” is any information that can either directly or indirectly identify you as an individual. As we strive to provide you with the optimal guest service experience, we may collect Personal Information in accordance with the law, such as:
- Your name, gender, home and work contact details, business title, date, interests and place of birth.
- Guest stay information, including the hotels at which you stayed, date of arrival and departure, goods and services purchased, special requests made, service preferences, telephone numbers dialed, and faxes and telephone messages received.
- Your payment card details, online user account details, profile and password details, and any frequent flyer or travel partner program affiliation.
- Any information necessary to fulfill special requests.
- Information you provide regarding your marketing preferences, or in the course of participating in surveys, contests or promotional offers.
- Details of transactions you carry out through our website. You may be required, for example, to provide financial information before making a reservation through our website.
- Images, video and audio recorded by security cameras located in public areas.
HOW WE COLLECT YOUR INFORMATION
We (or third party data processors, agents and sub-contractors acting on our behalf) may collect, store and use your personal information through:
You may give us your information by filling in forms via our Website or by corresponding with us in person, by postal mail, phone, email or otherwise. This includes personal data you provide when you:
Make an inquiry.
Make a reservation.
Subscribe to our marketing list.
Use our onsite property services.
Automated technologies or interactions
We collect data through these automated technologies and interactions from:
Your browser or device – We collect certain data through your browser or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, and internet browser type and version.
Pixel Tags and other similar technologies – We collect data from pixel tags (also known as web beacons and clear GIFs), which are used to, among other things, track the actions of users of the Website or email recipients of HTML email communications (did you open the e-mail), measure the success of our marketing campaigns and compile statistics about usage of the Website.
Analytics – Google Analytics is a web analysis service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Websites. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can learn about Google’s practices by going to https://policies.google.com/technologies/partner-sites and opt out by downloading the Google Analytics opt out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
Your IP Address – We collect your IP address, a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP address is identified and logged automatically in our server log files when a user accesses the Online Services, along with the time of the visit and the pages that were visited. We use IP addresses to calculate usage levels, diagnose server problems and administer the Websites. We also may derive your approximate location from your IP address (Geolocation).
Aggregated Data. We may aggregate data that we collected, and this aggregated data will not personally identify you or any other user.
WHY WE USE PERSONAL INFORMATION
We use your Personal Information to provide you with our Services, to develop new offerings and to protect us and our guests. Certain Services we provide will require you to provide select Personal Information to us. If you do not provide the necessary Personal Information, we may not be able to provide the requested Services to you. Subject to applicable laws, we may collect, use and disclose relevant portions of your personal information to perform the following activities.
Purpose/Activity Lawful Basis for Processing
Process information received from our Website regarding inquiries or submitting registration forms.
Performance of a contract with you.
Process hotel bookings:
Manage payments, fees and charges
Collect and recover money owed to us
Ensure your room is available
Performance of a contract with you
Necessary for our legitimate interests (to recover debts due to us)
Manage our relationship with you:
Notifying about changes to our terms.
Asking you to leave a review or take a survey.
Send confirmations and pre-arrival messages.
Send electronic copies or your folio.
Provide customer service (e.g., place dining or lounge reservations, provide additional pillows, etc.).
For internal administrative purposes.
Performance of a contract with you
Necessary to comply with a legal obligation.
Necessary for our legitimate interests (to keep our records updated, manage our operations, ensure we keep you informed and are responsive to your questions and needs, and assess customer feedback so we can continue to improve our services to you)
Personalize our services to your personal preferences:
Customize your experience according to your personal preferences directly told to us by you or that we learn through our interactions with you.
Present offers that we believe will enhance your confirmed stay and experience with us.
Necessary for our legitimate interests to ensure your stay is as enjoyable as possible, and to enhance our relationship with you.
Send you marketing communications and promotional offers
To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud)
Necessary to comply with a legal obligation
To deliver relevant Website content and advertisements to you, and measure or understand the effectiveness of the advertising we serve to you. Necessary for our legitimate interests (to study how customers use Our products/services, to develop them, to grow Our business and to inform Our marketing strategy)
To use data analytics to improve our Website, products/services, marketing, customer relationships and experiences Necessary for our legitimate interests (to define types of customers for our services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy)
Monitoring and preventing unlawful acts (including with the use of closed circuit television, card keys, and other security systems)
Necessary for the purposes of the prevention or detection of an unlawful act
Must be carried out without the consent of the data subject so as not to prejudice those purposes, and is necessary for reasons of substantial public interest.
SHARING OF PERSONAL INFORMATION
We reveal personal information about you to unaffiliated third parties if:
You request or authorize it.
The information is provided to help complete a transaction for you.
The disclosure is done as part of a purchase, transfer or sale of services or assets (e.g., in the event that substantially all of our assets are acquired by another party, customer information may be one of the transferred assets).
The information is provided to our agents, outside vendors or service providers to perform functions on our behalf (e.g., analyzing data, providing marketing assistance, providing customer service, processing orders, bankers, auditors, etc.)
We may also share website usage information about visitors to our website with third parties, such as advertisers on our website, for the purpose of managing and targeting advertisements and for market research analysis on our website and other sites. For these purposes, we and our third-party advertising companies may place pixel tags (also called clear gifs) on some of the pages you visit on our website. We will then use the non-personally identifiable information that is collected using these pixel tags to serve you relevant advertisements when you are visiting other sites on the internet. These advertisements may be targeted to specific searches you conducted on our website during earlier browsing sessions.
Third party Internet sites available through advertising and other links on our site have separate privacy and data collection practices. If you click on a link found on our website or any other website, you should always look at the location bar within your browser to determine whether you have been linked to a different website.
This Policy, and our responsibility, is limited to our own information collection practices. We are not responsible for, and cannot always ensure, the information collection practices or privacy policies of other websites maintained by third parties or our service providers, where you submit your personal information directly to such websites. Please read the privacy and security policies of any external sites before providing any personal information while accessing those sites.
TRANSFER OF DATA
Your information, including Personal Data, may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.
We have put in place security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. As such, we have put in place procedures to deal with any suspected personal data breach, and we will notify you and any applicable regulator of a breach where we are legally required to do so.
RETENTION OF DATA
We will also retain Website usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Website, or we are legally obligated to retain this data for longer time periods.
CHILDREN’S PRIVACY AND PARENTAL CONSENT
Our website does not sell products or services for purchase by children. This website should not be used by anyone under age 18 without the involvement of a parent or guardian.
YOUR CONSENT TO THIS PRIVACY PLAN
YOUR DATA PROTECTION RIGHTS
DHG aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
If you wish to be informed what Personal Information we hold about you, object to our processing, and/or if you want it to be removed from our systems, please contact us.
If you no longer want to receive marketing related e-mails, you may opt out anytime contacting us directly or by clicking the unsubscribe button located at the bottom of every marketing e-mail.
If you are a resident of the European Economic Area (EEA), you have certain data protection rights afforded to you by the Global Data Protection Regulation (“GDPR”). If you are a resident of California, you have certain data protection rights afforded to you by the California Consumer Privacy Act of 2018 (CCPA) as follows:
Access to your personal data: You may request access to a copy of your personal data.
Right to withdraw: Where you have given your consent for us to use your personal data, you may withdraw your consent at any time. Please contact us using the details located below if you would like to withdraw your consent, and we will delete your data in line with your right to erasure.
Rectification: You may ask us to rectify inaccurate information held about you. If you would like to update the data we hold about you, please contact us using the details below, and we will provide the updated information.
Erasure: You may ask us to delete your personal data. If you would like us to delete the personal data we hold about you, please contact us, specifying why you would like us to delete your personal data.
Please note that we often need to retain certain data for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., when you make a purchase or reservation, or enter a promotion, you may not be able to change or delete the Personal Information provided until after the completion of such purchase, reservation, or promotion). There may also be residual data that will remain within our databases and other records, which will not be removed. In addition, there may be certain data that we may not allow you to review for legal, security or other reasons.
Portability: You may ask us to provide you with the personal information that we hold about you in a structured, commonly used, machine readable form, or ask for us to send such personal data to another data controller.
Make a complaint: If you are not satisfied with our response to any queries or complaints you raise with us, or believe we are not processing your personal data in accordance with the General Data Protection Regulation you have the right to lodge a complaint at the Information Commissioner’s Office (ICO) (https://ico.org.uk/). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.Please note that we may ask you to verify your identity before responding to such requests.
POLICY MODIFICATIONS AND CONTACTING US
435 Mountain View Dr
Sedona, AZ 86336